About Me
I'm passionate about telling stories, creating a mood, and eliciting joy in the product assortments that I create.
It's a privilege to use my creativity and talents to design decor, toys, and tabletop that delight and surprise. And it's a joy to know that my designs are a part of people's homes and celebratory moments.
I've always believed that design should be as useful as it is beautiful--and that elevated design should be accessible to everyone. Being a product designer is a lot of fun, and I really can't think of a better way to make a living :-)
Experience
Senior Seasonal Product Designer & Illustrator
Sept 2014 - Oct 2025
Target HQ, Minneapolis MN
As a Senior Designer on the Seasonal Team, I created trend, decor, ornaments, stockings, tree skirts, paper party, gift bags, wrap, tabletop, and more for Easter, Halloween, Christmas, and Valentine's Day.
I was involved in every aspect of creating an assortment--from concept to final assortment--by working with my team to create the trends and aesthetics, vendors to perfect cost and quality of product, sourcing to choose vendors based on capabilities, buyers to reach sales goals and determine product formats, and visual merchandizing to best showcase assortments in stores.
I also created artwork for trends that included key icons, characters, text treatments, and patterns. These art assets were used across all Home departments, such as kitchen, bath, bedding, paper party, and beyond.
Toy & Plush Designer
2007 - 2014
• Disney Consumer Products in Glendale, CA (Feb 2014 - Jul 2014)
• Danu in Asuza, CA (Nov 2010 - Apr 2011)
- Build-a Bear Workshops
- The Disney Stores
• Fisher-Price in East Aurora, NY (2007 - 2009)
Seasonal Gift &
Home Decor Designer
2005 - 2007
• Department 56 in Eden Prairie, MN
• Seasonal Specialties in Eden Prairie, MN
Key Skills & Abilities
Print & Pattern
• I use Adobe Illustrator and Photoshop to create cohesive artwork assets that contain icons, characters, text treatments, and seamless patterns for print in a diverse range of styles.
Trend Development
Product Design
• Through research and a keen eye for style, I create cohesive trend boards that define a mood, story, and aesthetic--as well as a color palette, key materials and product formats, trending icons, and artwork style.
• I create product from concept sketches to complete design objectives. Once vendors receive the design objectives, I work with them to ensure quality of materials and construction, while also staying within cost parameters. I maintain the integrity of the original design until final production.
Education
1995 - 1999
BFA in Illustration & Graphic Design
Minneapolis College of Art and Design
• Wanda Gag Full Tuition Scholarship recipient - Design Division (1999)
• Design Division Merit Award - Illustration (1998)
• Liberal Arts Merit Award (1996 and 1997)